Facebook Analytics contains a lot of information about your audience. You can get information on how they interact with your
This flood of information and data from Facebook Analytics can become retrieve useful information.
Per default Facebook creates some nice looking graphics for you in dashboard style:
Some of these are clickable and you can dive deeper into these statistics. If you click on ‘Post Reach’ for example you can see how your audience interacted with your posts, if they ‘Liked’, ‘Loved’ or wrote a comment.
Reactions and comments per month
But as soon as you need something a bit more sophisticated, like the number of reactions (likes, loves, …) and the number of comments across all posts for a month, Facebook Analytics is at an end.
For such tasks, I found it very helpful to use the free version of Sociograph.io. You log in with your Facebook account and grant the page access to your Facebook page. Then it can create a nice looking graph for you, which includes reactions and comments and even shares and the types of posts.
Summary
There are much more tools out there that can help you aggregate your Facebook Analytics data into actionable insights. Talk to us and we can help you find your way through.
I’m naturally curious about new tools and gadgets. If you know of some Facebook Analytics tools that you love please share in the comments.